Partners
In this interconnected world of database marketing, we actively seek out partners who will help our clients succeed. These partners include marketing software companies, marketing service providers and marketing agencies.
Software Companies
Our clients need the best software available to enable them to develop more effective marketing programs. Marketing automation software such as campaign management, marketing resource management and real-time interaction management is critical to our clients’ success. Business intelligence and analytic software (data mining, modeling) are equally important to measure results and create insight that will lead to more innovative marketing programs.
As advisors on the development of the right marketing infrastructure, we will constantly be searching the marketplace for the best software available.
Click here if you are interested in becoming a software partner.
Marketing Service Providers (MSPs)
Many of our clients already use or are considering using an MSP to host their marketing database. We play a couple of different roles as it relates to MSPs: first we help clients evaluate and select the right partner; second, we work directly with MSPs who are looking to improve their service offering by streamlining operations or upgrading client service levels by providing the MSP with a resource bench to solve their variable staffing challenges.
Click here if you are interested in becoming an MSP partner.
Marketing Agencies
Clients often have preexisting relationships with an agency. When we recommend modifications to our clients marketing programs, we will need to do this in partnership with their agency who will be executing on the new strategy. In the event that an agency relationship does not exist, we will help clients identify an agency that can provide the customer-centric approach the client desires. Finally, some agencies offer MSP-type offerings such as data management, reporting and analysis. We can provide assistance as agencies strive to expand and strengthen those offerings.
Click here if you are interested in becoming an agency partner.